Magnús Smári Smárason

Building AI Systems That Serve Human Flourishing

I build and research AI systems to understand how they can help us redefine what is possible.

I came to this work sideways. Sixteen years as a paramedic and firefighter taught me pattern recognition, diagnostic thinking, and exactly what happens when systems fail people. In November 2022, the week I transitioned to office work, ChatGPT launched. Where others saw a curiosity, I recognized a phase change. I started building immediately—evenings, weekends, every margin available.

That practice generated theory. Watching the technology evolve from a "diligent intern" in early 2025 to "conducting an orchestra" by year's end revealed critical insights. I explore concepts like Responsibility Fog (how accountability dissolves across algorithmic systems), Cognitive Debt (how judgment atrophies through dependence), and the Metamorphosis Frame—the danger of measuring a butterfly with instruments designed for caterpillars.

Veritas in praxi. Truth in practice.

Currently, I serve as the AI Project Manager at University of Akureyri, where I led the development of Iceland's first comprehensive university AI policy. I oversee production systems including BORG (institutional governance) and Arctic Tracker (conservation analytics). Outside the university, I drive AI literacy through keynotes, seminars, and strategic coaching. I host Temjum tæknina, serve on the Rannís Expert Panel, and am co-authoring The Irreducible Human (Brill).

My work is driven by a single question: How do we navigate this interregnum with digital sovereignty intact—building capacity and freedom rather than surrendering both to systemic inertia?

Current Role

AI Project Manager

University of Akureyri

Working to shape the future of education through responsible AI implementation.

Developing pathways for AI integration in higher education
Teaching practical AI implementation courses
Researching societal impacts of artificial intelligence
Building BORG - internal platform for safe AI use
Advising on ethical and responsible technology use

Background

I've worked in diverse roles - from being a firefighter and paramedic for 15 years to leading a national union and working on policy development. This experience has taught me to always put the human element first.

Paramedic & Firefighter

Akureyri Fire & Rescue

2007–2022

15 years of emergency response service protecting and saving lives

Expert Panel Member

Rannís - Icelandic Centre for Research

2025–Present

Evaluating research proposals with focus on AI and technology

Course Instructor - "Taming Technology"

University of Akureyri Continuing Education

2025

Teaching people to use AI at work - over 100 participants have completed the course

Mason

Family Trade

From early age

Grew up working in masonry with my father, learning the trade from the ground up

Education

Master's in Social Sciences (AI and Society)

University of Akureyri

2024–2025

Beyond Fragmentation: A Life-Value Alternative for AI Governance

An empirically grounded study analyzing systemic failures in AI governance. Introduces the concepts of "Responsibility Fog" and "Cognitive Debt" and demonstrates the "Investment-Sentiment Gap" – that 41% of venture capital flows to projects workers reject while only 1.26% goes to those they want automated. Proposes a Life-Value framework as an alternative to current governance models.

Bachelor of Arts in Law

University of Akureyri

2012–2015

Mandatory Data Retention by Telecommunications Companies

Legal analysis concluding that Icelandic data retention constituted an unlawful restriction on human rights, based on the European Court of Justice ruling. Identified unclear distribution of responsibility in surveillance systems – a precursor to the "Responsibility Fog" concept.

Journeyman Certification in Masonry

Reykjavík Technical School

2004

Focus Areas

Technology

  • Artificial Intelligence & Machine Learning
  • Large Language Models (LLMs)
  • Responsible AI Development
  • Digital Ethics
  • Project Management

Leadership

  • Strategic Planning
  • Teaching & Training
  • Research
  • International Collaboration
  • Change Management

Communication

  • Podcast Hosting
  • Public Speaking
  • Academic Writing
  • Media Relations
  • Translation & Interpretation

Podcast: Taming Technology

Conversations about AI and society. Exploring the human side of the technology revolution.

Guests include Dr. Ari Kristinn Jónsson (former NASA scientist), Professor Sean Rife (Scite), Tolli (artist)

About – Magnús Smári Smárason